Looking For Storage operates as an LPG wholly-owned subsidiary and is a virtual self-storage property management company that leverages advanced technology to handle all aspects of facility operations, including unit rentals, move-ins and move-outs, and multi-channel tenant communications.

We brand each facility with its own local name rather than using the Looking For Storage brand. This approach preserves the small-town feel customers value, maintains the existing brand equity of the facilities we acquire, and gives us a competitive edge in rate management and local SEO rankings.

The company uses data-driven tools to optimize pricing and manage rent increases effectively. It also oversees digital marketing, SEO, and online advertising strategies to drive demand. Uniquely, Looking For Storage operates entirely without on-site managers or staff, distinguishing LPG from most competitors and significantly reducing overhead. These operational efficiencies enable the company to deliver higher returns by passing savings directly to its investors.

Philosophy

Virtual, Remote-Managed Ops

We exclusively utilize remote management operations, allowing customers to rent storage quickly and on their own time, without the inconvenience or invasiveness of in-person staff. Powered by our hardware and software stack, this approach not only delivers a faster, more customer-friendly experience for lifestyle users, local businesses, and home service providers but also saves significantly on operating costs by eliminating the need for full-time on-site staff salaries.

Scalable Global Workforce

We use independent contractors for all on-the-ground operations—repairs, snow removal, cleaning, and more. Managed remotely with tools like Notion, LiveSwitch, and Loom, and supported by a scalable global workforce, this strategy keeps operations lean, cost-effective, and highly efficient.

Show > Tell

We follow e-commerce best practices by using video and world-class photos to build customer trust and simplify the move-in/move-out process. Visuals also help explain self-storage terms like “climate control” and unit sizes, making the experience clear and low-touch.

Strategy

  • Hardware

    We use similar hardware across our facilities to create a uniform system of operations. This hardware can include a front gate, access control keypads at all hallway doors, cameras, electronic locks, LED lighting, Starlink internet, etc.

    We’ve emphasized making our facilities feel as safe and easy to access as possible when picking our hardware.

    And, we’ve worked diligently to ensure that our hardware integrates with our software for a seamless customer experience.

  • Software

    We leverage best-in-class software and proprietary tools to operate our properties with maximum efficiency.

    Our tech stack combines custom-built software we’ve developed in-house and industry-leading platforms, including Notion for our company wiki, Cubby for property management, Loom for customer videos, GoTo for call management, Airtable for rate optimization, and Ramp for expense management. We also use advanced AI tools like Claude, n8n, Make, etc. to automate content creation, ensuring our team stays lean and focused on growth.